At the heart of any enterprise lies a belief system that jots down the guiding principles of how to run the business. At Provida, our belief is to create wealth and ensure well-being of our clientele, at all times. This belief is the foundation of our new logo and look. The sanctum-sanctorum of the new Provida logo, consists of a highly complex yet structurally fluid geometric form of 9 triangles – 5 pointing downwards and 4 pointing upwards, representing powerful union of the masculine and feminine forces.
Thematically, it is also closely associated with the Flower of Life – another blueprint for the creation of matter, sound and consciousness. Thus, it all starts with the intricately, simple and visually, rejuvenated avatar of the new Provida logo.